Sweetest Day is celebrated on the third Saturday in October as a day to make someone happy. It is an occasion which offers all of us an opportunity to remember not only the sick, aged, and orphaned, but also friends, relatives and associates whose helpfulness and kindness we have enjoyed.
Over 60 years ago, a Cleveland man, believing that the city’s orphans and shut-ins (卧病在床的人) too often felt forgotten and neglected, formed the idea of showing them that they were remembered. He did this through the distribution(分发) of small gifts. With the help of his friends and neighbors, he distributed these small remembrances on a Saturday in October. During the years that followed, other Clevelanders began to participate in the celebration ceremony, which came to be called "Sweetest Day". In time, the Sweetest Day idea of spreading cheer to the underprivilege d(弱势群体)was broadened to include everyone, and became an occasion for remembering others with a kind act or a small remembrance. And soon the idea spread to other cities all over the country.
Sweetest Day is not based on any single group’s religious belief or on a family relationship. It is a reminder that a thoughtful word or deed enriches life and gives it meaning. Because for many people remembering takes the form of gift-giving, Sweetest Day offers us the opportunity to show others that we care, in a practical way.
59. Which of the following is TRUE according to the first paragraph?
A. More and more people are now celebrating Sweetest Day in the whole country.
B. Sweetest Day is a holiday which always falls on the Saturday in October.
C. Sweetest Day is much more important in big cities than in small cities.
D. Only a few religious have the tradition to celebrate the holiday.
60. The idea of creating Sweetest Day came from _____.
A. the city’s orphans and shut-ins
B. a city named Cleveland 60 years ago
C. a man who cared orphans and shut-ins
D. a man’ s friends, relatives and associates
61. Sweetest Day is celebrated in the following ways EXCEPT _____.
A. a kind act
B. a family party
C. gift-giving
D. a small remembrance
62. From the third paragraph we can learn that _____.
A. it is the people in Cleveland who spread Sweetest Day to other cities
B. only with the help of the man’s friends and neighbors, he got a small remembrance
C. over 60 years ago, a man too often felt forgotten and neglected
D. all people loved to be remembered by others on Sweet est Day in Cleveland
C
On hearing the words “Just do it!”, you will know there is a Nike product nearby. If it’s “Always Coca-Cola”, you can be sure someone wants to sell you a refreshing drink.
An advertising slogan(广告标语) is to a brand what eyes are to a person. The slogan helps people understand the brand better by telling them what it wants to sell to its customers. Good slogans leave a message inside people’s minds. It’s almost certain that every brand has a popular slogan.
Here are a few examples:
“ Just do it!”—This slogan speaks out to teens. It tells them to do something, but only if they think it’s worth it. And if so, why not do it wearing Nike?
“Always Coca-Cola.”—Coke’s slogans change every few years, but this one has enjoyed a lasting popularity because it shows the brand’s spirit. It seems to say “Coke is the only drink there is; there are no other forms of drinks.”
“Share moments, share life.”—This slogan from Kodak connects photos and beauty. It asks people to remember the happy moments in life by taking photos of them—using Kodak film of course!
63. What would be the best title for the text?
A. Just Do It!
B. Slogan And Brand
C. Famous Slogans
D. What Is A Good Slogan?
64. Which of the following can best explain the underlined sentence (paragraph 2)?
A. A good advertising slogan should draw people’s attention.
B. A brand should have an advertising slogan just as people have eyes.
C. An advertising slogan is as important to a brand as eyes are to a person.
D. An advertising slogan acts as the eyes of a brand.
65. The word “them” in the last paragraph refers to____.
A. people B. the happy moments C. photos and beauty D. Kodak film
66. Which of the following tables can best match the slogans with their brands?
A. Slogan Brand B. Slogan Brand
Obey your thirst. Volkswagen Obey your thirst. Canon
If anyone can,
Canon can. Eastern Airlines If anyone can, Canon can. Volkswagen
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