3、吉祥物
The mascot 吉祥物
Mascot for Shenzhen Summer Universiade and its features
UU, mascot for the Shenzhen Summer Universiade, is the brainchild of a design team headed by Wang Yuefei, a renowned local designer. The other four young members of the team include graphic designers Guo Dong and Xing Yishun, animation designer Wang Guanqun and 3D animation designer Li Xinyi. UU, close kin to the Universiade emblem, is a smiling face developed from the Happy U. In the shape of U, the initial letter of "Universiade", it represents a great departure from tradition as important sport meetings tend to use human figures, animals or plants as their mascots.
"UU" is given a variety of cute facial expressions: joyous, sweet and somewhat playful. These trendy and cheerful images are designed to embody the great vitality and uplifting spirit typical of the young people, express the expectation of the host city for the upcoming Shenzhen Summer Universiade, and highlight the role of the Games as a stage where young athletes with different racial, ethnic and religious backgrounds compete and show us their best form.
吉祥物"UU"是由深圳2011世界大运会会徽"欢乐的U"演变而成一张笑脸，同时，又具有"Universiade"的首写字母"U"的形态。
它打破了以往大运会吉祥物动物造型、写实风格的设计传统，展现出同会徽"欢乐的Ｕ"二者之间的血缘关系，使吉祥物--本届运动会会徽--国际大体联永久会徽呈现出一种基因传承，因而具有了共同的气质与外貌，形成一种血脉相连的家族关系。
它是年轻的、阳光的、时尚的、幻彩的、幽默的。能够体现深圳"青春之城"、"设计之都"的风范，符合当今世界的设计潮流，具有一定的前瞻性。
4、口号（The slogan）
Slogan of Shenzhen Summer Universiade
On June 26, 2008, Shenzhen Summer Universiade officially released its slogan "Start Here". The final decision is made based on two proposals, one by He Zhi'an (we start here) and the other by Tan Xiaohui (let's start here) out of over 16,000 proposals received since Oct. 18, 2007, with special contribution given by famous theater director Lai Shengchuan. Experts believe that "Start Here" can be applied extensively and demonstrates the Universiade's focus on innovation.
主题口号从这里开始（Start Here）具有较好的延展性，便于多场合扩展使用，延续了大运会不断追求创新的精神，表明了深圳作为中国先锋城市在全球化进程中的起点价值，表明了深圳作 为"试验田"和"排头兵"在中国改革开放进程中的历史地位，同时也表明了第２６届世界大运会推进全球青年友谊的愿望。
中文口号"从这里开始"，英文口号"Start Here"，在意思上高度一致。英文口号中，"Start"是"开始，起步，启动"的意思，Here是"这里"，"此时此地"的意思，有时间、空间两个概念。
5、核心图形（The core graphics）
The core graphics of Shenzhen Summer Universiade are designed by the team of Central Academy of Fine Arts led by Prof Hang Hai. As part of the basic visual elements of the Universiade, the core graphics serve to bond together the emblem, the slogan, the mascot and sports pictograms of the Universiade, playing an important role in creating the unique look and image of Shenzhen Summer Universiade and in upholding the ideals of the Universiade and the city of Shenzhen. They can be applied to clothing, licensed products and urban landscape. Following the Universiade tradition of innovation, the highly innovative, open-minded and artistic design allows the core graphics to figure prominently in the IML system of the 2011 event, and to reflect the pioneering spirit of Shenzhen Summer Universiade and of Shenzhen, the exact message that the slogan "Start Here" tries to convey.
深圳2011年世界大学生运动会核心图形是大运会基础形象元素之一，是联接会徽、口号、吉祥物、体育图标等大运会形象元素的纽带，对于营造深圳2011世界大运会独特的形象与景观、展现世界大运会理念与深圳精神起到重要作用。
大运会核心图形的名称为"欢聚"，图形由四部分构成：人，天空，大地，海洋。10个小图相互透叠、融合，组成一个"U"的形状，象征着青春的活力，自然的神奇，以及人与自然的和谐共生。
人：以笑脸为基本图形，象征着青春、喜悦、欢笑，全世界大学生在深圳欢聚；
海洋：以海星、海胆为基本图形，象征孕育新生，包容一切的海量与气魄；
大地：以亚热带深圳所特有的树叶、花朵、果实、甲虫、蝴蝶为基本图形，象征共生共荣，生生不息的生存与进化。
天空：以云彩、珍稀而美丽的黑脸琵鹭为基本图形，象征祥云缭绕、展翅高飞的希望与明天。
整个核心图形诠释了"一切在这里孕育、生长、开花、结果"的绚丽生命，诠释了深圳2011世界大运会"从这里开始"的青春主题。
6、体育图标
深圳2011世界大运会体育图标是大运会各 运动项目的图形标志，是大运会基础形象元素之一。 体育图标以图形语言跨越文字的障碍，易于识别，广泛应用于道路指示系统、出版物、广告宣传、环境布置、电视转播、奖章证书、纪念品等领域，是大运会信息传 递的重要视觉元素和构成一届大运会形象景观的重要组成部分。
Tag:英语作文，初一英语作文,小学英语作文，英语作文
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