Although pay-per-click advertising remains a common and effective advertising tool, marketers adapted yet again to the changing elements of the Internet by adopting new techniques such as pay-per-performance advertising. As the pace of the Internet’s evolution increases, it seems all the more likely that advertising successfully on the Internet will require a strategy that avoidsconstancy (持续性) and welcomes change.
64. What is the main idea of the passage?
A. The pace of the Internet’s evolution is increasing and will only increase in the future.
B. Internet advertising fails to reach Internet users, causing ads to be blocked.
C. The Internet has experienced dramatic changes in short periods of time.
D. Rapid development of the Internet calls for new advertising strategies and mediums.
65. As an advertising medium, the television and the Internet mainly differ in ________.
A. the type of individual each medium reaches B. whether the medium is interactive
C. the pace at which the medium develops D. the cost of advertising with each medium
66. According to the passage, which of the following is a typical click fraud?
A. Using software to block competitors’ advertisements. B. Clicking on the pay-per-click ads of competitors.
C. Clicking on the banner advertisements of opponent companies.
D. Using search engine to attack the pages of competitors.
67. What does the author imply about the future of pay-per-performance advertising?
A. It will eventually become less popular just like other forms of Internet advertising.
B. It will not face shortcomings due to its differing approach to online marketing.
C. Internet users will develop free software to block its effectiveness.
D. Although it improves on pay-per-click advertising, it still suffers from click fraud.
(D)
Humans have sewn by hand for thousands of years. It was said that the first thread was made from animal muscle and sinew. And the earliest needles were made from bones. Since those early days, many people have been involved in the process of developing a machine that could do the same thing more quickly and with greater efficiency.
Charles Wiesenthal, who was born in Germany, designed and received a patent on a double-pointed needle that eliminated the need to turn the needle around with each stitch(缝合) in England in 1755. Other inventors of that time tried to develop a functional sewing machine, but each design had at least one serious imperfection.
Frenchman Barthelemy Thimonnier finally engineered a machine that really worked. However, he was nearly killed by a group of angry tailors when they burned down his garment factory. They feared that they would lose their jobs to the machine.
American inventor Elias Howe, born on July 9, 1819, was awarded a patent for a method of sewing that used thread from two different sources. Howe’s machine had a needle with an eye at the point, and it used the two threads to make a special stitch called a lockstitch. However, Howe faced difficulty in finding buyers for his machines in America. In frustration, he traveled to England to try to sell his invention there. When he finally returned home, he found that dozens of manufacturers were adapting his discovery for use in their own sewing machines.
Isaac Singer, another American inventor, was also a manufacturer who made improvements to the design of sewing machines. He invented an up-and-down-motion mechanism that replaced the side-to-side machines. He also developed a foot treadle(脚踏板) to power his machine. This improvement left the sewer’s hands free. Undoubtedly, it was a huge improvement of the hand-cranked machine of the past. Soon the Singer sewing machine achieved more fame than the others for it was more practical, it could be adapted to home use and it could be bought on hire-purchase. The Singer sewing machine became the first home appliance, and the Singer company became one of the first American multinationals.
However, Singer used the same method to create a lockstitch that Howe had already patented. As a result, Howe accused him of patent infringement(侵犯). Of course, Elias Howe won the court case, and Singer was ordered to pay Howe royalties(版税). In the end, Howe became a millionaire, not by manufacturing the sewing machine, but by receiving royalty payments for his invention.
68. Barthelemy Thimonnier’s garment factory was burned down because _____________.
A. people did not know how to put out the fire B. Elias Howe thought Thimonnier had stolen his invention
C. the sewing machines was couldn’t work finally D. workers who feared the loss of their jobs to a machine set fire
69. Which of the following is NOT TRUE according to the passage?
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